We’re exclusively partnering with a leading FMCG business in the desserts category to appoint a Brand Manager for one of Australia’s most loved and recognisable consumer brands.

This is more than a marketing role, it’s a chance to shape the next chapter of a true Aussie classic, driving brand growth through bold creative, meaningful partnerships, and flavour innovation that consumers can’t resist.

Responsibilities: 

• Lead end-to-end project management for new product development and brand renovation, from concept and packaging through to commercialisation.
• Own campaign development, briefing, managing, and executing ATL, digital, social, and trade marketing activity.
• Drive annual brand planning, developing long-term strategies to strengthen brand equity and penetration.
• Manage a significant A&P budget, ensuring strong ROI across media, sponsorships, and consumer-facing initiatives.
• Partner cross-functionally with Sales, R&D, Supply Chain and external agencies to deliver seamless launches.
• Oversee quality, sustainability partnerships, and brand governance across all touchpoints.
• Attend product trials and factory runs to bring innovation to life.

What we’re looking for

• Degree in Marketing, Business, or Commerce.
• 3+ years’ experience in Brand Management within FMCG, ideally across food, beverage
• Strong commercial and project management skills, comfortable managing multiple stakeholders and priorities.
• A creative thinker who can interpret consumer insights and turn them into compelling campaigns.
• Skilled in agency management and confident in evaluating creative ideas and media plans.
• Data-driven mindset – comfortable using IRI, Nielsen, or similar to build insight-led recommendations.
• Excellent communication and presentation skills – internally and externally.

Why you’ll love it

• Work on one of the most recognisable and nostalgic brands in Australia, leading exciting innovation and marketing campaigns.
• Join a collaborative, high-performing marketing team in a supportive, hybrid work environment.
• Drive creative work that consumers genuinely connect with; from flavour trends to major campaign moments.
• Enjoy real ownership, variety, and the chance to make your mark on a heritage brand loved by millions.

If this opportunity sounds like it may be of interest, please submit your Resume and we will aim to get back to you as soon as possible, or if you would like to know more about this role, please phone 03) 9824 7400.

This position is being recruited by Hannah Bulmer.

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