We’re partnering with a well-established, Australian household name in the food category that’s entering a new phase of investment and transformation. With strong heritage, national distribution and the backing of a global parent company, the business is focused on evolving its brand portfolio and accelerating growth across retail channels.
This is a newly created opportunity for a senior marketing professional to take ownership of a core portfolio and play a key role in shaping the next chapter of the brand.
 
The Role
Reporting into senior leadership, you’ll lead the development and execution of brand strategy across a multi-product portfolio, while also managing and developing a small team of marketers.
This is a true end-to-end role, from setting direction through to execution, with a strong leadership component.
 
Key responsibilities include:

• Owning brand strategy and positioning across a multi-tiered portfolio
• Leading integrated campaigns across ATL, digital, social and retail media
• Managing agency partners and media budgets to deliver ROI
• Driving brand-led innovation from concept through to launch
• Partnering with Sales on joint business planning and retail activation
• Leading packaging design and creative direction to improve shelf impact
• Using data and insights to optimise performance and guide decision-making
• Leading, coaching and developing a team of 3 marketers to build capability and performance

 
About You
You’re a commercially minded marketer who enjoys owning outcomes and influencing across a business. You bring a balance of strategic thinking and hands-on delivery, alongside proven experience leading and developing teams.
 
We’re looking for:

• 5+ years’ experience in FMCG marketing or brand management, ideally within food
• Demonstrated experience managing and developing direct reports
• Strong experience across brand strategy, campaigns and innovation
• Proven ability to work closely with major retailers (e.g. Coles/Woolworths)
• Confidence managing agencies, budgets and campaign performance
• Exposure to packaging, product or innovation pipelines
• Strong stakeholder management skills and ability to influence at all levels
• A hands-on, pragmatic approach with a bias for action

 
Why this role?

• Own a significant portfolio with real commercial impact
• Lead and develop a team, with genuine influence on culture and capability
• Join a business investing in growth, capability and brand transformation
• Work across the full marketing mix, not siloed into one area
• High visibility role with direct influence on strategy and direction

 
What’s on offer

• Competitive salary package
• Hybrid working environment
• Genuine progression opportunity as the business continues to grow

 
If you’re looking for a role where you can step up, lead a team, and make a tangible impact on a well-known brand, this is a great opportunity to explore.

Should this opportunity be of interest to you click on the APPLY button above or contact Hannah Bulmer at Blackbook Executive on (03) 9823 7408 if you would like to discuss further.

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