Coles the latest retailer to embrace AI for customer experience
![Coles The Latest Retailer To Embrace AI For Customer Experience Coles The Latest Retailer To Embrace AI For Customer](https://blackbookexecutive.com.au/wp-content/uploads/2023/05/Coles-The-Latest-Retailer-To-Embrace-AI-For-Customer-Experience.jpg)
July 10, 2019
Coles partners with Microsoft to ‘transform’ shopping experience
Coles is partnering with global technology leader Microsoft to transform its shopping experience through artificial intelligence (AI).
The strategic partnership will see Coles adopt enterprise data platform Microsoft Azure to deliver a more personalised and data-driven customer experience.
The cloud-based system will provide advanced analytics across the supermarket business and enable the use of artificial intelligence (AI) technology in its physical stores and throughout the supply chain.
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